Our Story | Sleepy Doe

A British brand specialising in small organic sleep collections. Thoughtful and tran-seasonal sleepwear for women and children.

SLEEPY DOE

Sleepy Doe was born in 2016 with a goal of being part of change for the every-night essential. Founder and designer Sophie wanted to create a sustainable sleepwear brand, bringing conscious designs to elevate the bedtime wardrobe.

Shaped by Sophie’s experience in the fashion industry, from creative director to designing loungewear for British heritage brands, Sleepy Doe specialises in small, organic sleepwear collections built on a foundation of sustainable and ethical practices. Each carefully considered piece combines comfort and signature hand-drawn prints for pyjamas you’ll wear on repeat.

Designed with women and children in mind; Sophie’s emotive feminine style brings both comfort and effortless pyjamas you’ll wear on repeat.

Sleepy Doe can be found in stockists worldwide including Selfridges, Smallable and Fortnum and Mason’s iconic hampers.

 

Conscious Solutions

Sleepy Doe are proud to source 100% organic cotton fabrics, printed using non-harmful dyes to sleep soundly.

Our pieces are manufactured by independent, family run factories and businesses in the UK and Spain which support fair-pay, flexible working and share a passion of manufacturing a considered product.

Our carbon footprint is kept to a minimum with our core range manufactured in Britain. The female run factory shares our brands values, with full production transparency driving Sleepy Doe to always improve.

Packaging is 100% recyclable, avoiding extra inserts. Collections are small as we prefer to sell through than have wastage.

Sleepy Doe strongly believes there is always room for sustainable improvements.

 

MEET SOPHIE | LIBERTY LONDON Founder & Designer of Sleepy Doe