Story

A British Sleepwear Brand Specialising In Small, Organic Sleep Collections For Women And Children.

Following 12 years’ experience in the fashion industry, creative directing and designing loungewear for British heritage brands, founder Sophie launched Sleepy Doe in 2016.  Sophie is a firm believer that often the simple things are the best things in life. She wanted to create a line of long-lasting sleepwear to sit comfortably in any home and to be loved by both adult and child.

Sophie's design and manufacturing experience ensures Sleepy Doe prioritises quality alongside style so Sleepy Doe's collections are classic whilst injecting hand-drawn prints in friendly colours. All elements work together aiming for a calm bedtime.  

All fabrics are handpicked with quality at the forefront and products are carefully designed with subtle design details, bringing comfort with an effortless style to the bedtime wardrobe.  

All methods of manufacturing are sustainable and ethical, reflecting the standards of the whole brand. No harmful dyes are used in the printing method and all products are printed on GOTS certified organic cotton, ecologically sourced. All products are designed and manufactured in the UK, supporting independent factories and businesses. 

As a brand, we are continuously looking to improve the ways in which we can promote and practice sustainability. Our products are designed to be worn, loved and passed on. 

All images from our Summer'20 campaign are shot by Bath based, British photographer Toby Mitchell  ig: @_tobymitchell.  Styled by founder and designer Sophie @sleepydoe_bath. All models are local.