Privacy policy

Who we are
Sleepy Doe Ltd (“we”, “us”, “our”)
Registered address: 8 Belmont, Bath BA1 5DZ, United Kingdom
Privacy contact: info@sleepydoe.com
We are the data controller for personal data collected via sleepydoe.com.

 

What we collect

  • Order & account details (name, email, addresses, order info). Payment card data is processed by our provider and not stored by us.
  • Customer service messages (emails/returns info).
  • Marketing preferences (opt-ins/unsubscribes).
  • Device & usage data via cookies/pixels (including Meta Pixel and Google tags).

 

Why we use it (legal bases)

  • Sell & deliver products – contract
  • Customer support – legitimate interests/contract
  • Payments & fraud prevention – legitimate interests/legal obligation
  • Marketing emails/SMS – consent (withdraw anytime)
  • Advertising & analytics (Meta/Google) – consent under PECR/UK GDPR
  • Legal/tax/compliance – legal obligation/legitimate interests

 

Cookies, pixels & your choices

Non-essential cookies/pixels (e.g., Meta/Google) run only after your consent via our cookie banner. You can change preferences anytime using “Cookie settings” in the footer.

 

Who we share with

Trusted providers acting on our instructions: Shopify (platform/hosting), payment processors, couriers/fulfilment, email/SMS tools, analytics/advertising vendors (Meta/Google), and professional services.

 

International transfers

Some providers process data outside the UK/EEA. We rely on adequacy decisions or Standard Contractual Clauses with appropriate safeguards.

 

Retention

  • Orders & tax records: typically 6 years
  • Support: up to 2 years after last interaction
  • Marketing: until you unsubscribe or withdraw consent
  • Cookies/analytics: per cookie lifespan or until you revoke consent

 

Your rights

You can request access, correction, deletion, restriction, objection, portability, and withdraw consent at any time by emailing info@sleepydoe.com. You can also complain to the UK ICO (www.ico.org.uk).

 

Children

Our site is not intended for children under 13.

 

Changes

We may update this policy; the latest version will appear here.

 

Last updated: 23 October 2025